Job Summary

To call on both existing and prospective buyers within a prescribed geographical area to maximise sales of both new and used

equipment within trading guidelines established by Sales Management. To forecast business potential within his/her territory for

short term (6 months) and to report on market conditions and competitive activity within his/her territory.

Key Accountabilities

· Make planned sales calls on all existing and prospective buyers to ensure cost-effective coverage of his/her sales territory and to report the outcome via the Call Report system.

· Maximize the sales of the Company's products within his/her sales territory to achieve annual sales turnover targets within agreed discount levels as set by Sales Manager.

· Organize through Sales Administration preparation of necessary quotations and tenders and ensure their prompt delivery and follow-up and report outcome of each quote issued.

· Provide (6) months rolling forecast updated monthly by unit, model and customer.

· Report on a regular basis through the Call Report system on all aspects of competitive activity within his/her sales territory, e.g. pricing, sales, merchandising strategies etc.

· Report on a regular basis on the prevailing and forecasted economic conditions within his/her territory that impact on his/her sales opportunity, e.g. new projects, completion of existing projects etc.

· Through careful study of training materials provided by the Company (and attendance at training courses) to ensure he is familiar with the Company's products and services vis-a-vis the competition and to utilize professional selling skills to communicate to his/her prospective buyers.

· Participate in other sales and promotional activities as may be deemed necessary to generate business within his/her territory, e.g. demonstration, caravans, open days, surveys etc.

Knowledge, Skills and Aptitude

• Educational Qualifications and Certifications: Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field. Mechanical or Electrical Engineering background is a plus.
• Knowledge: Selling heavy equipment / New / Used / Rental.
• Technical Skills: Background for equipment/electrical specs.
• Language Skills: Arabic / English fluent.
• Experience: At least 2 years in effective selling with a proven record of over-achievement of targets.

Key Interactions

• Key Internal Contacts: N/A

• Purpose of Interaction: Generate leads, qualify prospects. Customer relationships through effective communication and sales strategies. Call Reports – CLM. Opportunities - CLM.

• Key External Contacts: N/A

• Purpose of Interaction: Selling products heavy equipment range for existing customers. Establish new leads and create a wider customer base within his/her region. Meet key customer face to face meetings. Good relationship with customer within the company policies.

• Direct Reports: N/A