Job Summary
- Monitor and analyze Hydraulic market, provide competitive intelligence and develop marketing programs to grow Hydraulic business
- Responsibility for respective commodity sales, campaigns and business growth
Key Accountabilities
- Hydraulic sales value and volume
- Competition landscape, maintain up to date database on competition activities, pricing etc.
- Develop and roll out sales, parts and combined programs driving incremental business growth
- Lead campaigns, implementation, incentives, driving business focus etc.
- Maintain and update new products/offerings from suppliers
- Lead training sessions on new campaigns, offerings, NPS etc.
- Work with suppliers to cater supplier funded campaigns in line with our market and specific to our business growth demands
Knowledge, Skills and Aptitude
Educational Qualifications and Certifications: Bachelor’s in mechanical or industrial engineering or equivalent. Statistical and analytics background is a plus.
Knowledge: Technical background to understand machines operations, functions and various parts working within the equipment specifically hydraulic systems. Basic business background and understanding of market trends. Research skills and data analysis to cater for creating campaigns in line with our market
Technical Skills: Analytical skills. Leadership skills with the ability to assert authority. Strong communication skills. Negotiation skills.
Language Skills: Fluency in both English and Arabic.
Experience: 3-5 years PSSR/hands on PSS experience. Fresh graduates considered as exception with the right attributes.
Key Interactions
Key Internal Contacts: PSSR’s. Growth Managers. HO Product Support.
Purpose of Interaction: Train, roll out and lead new campaigns. Identify customers, market areas of growth. Focused customer visits. Provide market intelligence and competitive information. Structure and drive new solutions to grow hydraulic business. Target customers, offerings (van, containers, on site solutions etc.). Campaign and program financial analysis and profitability. Support programs funds utilization (internal and external). Business case/studies build up.
Key External Contacts: Cat and Suppliers.
Purpose of Interaction: Negotiate ZT specific support programs targets to key areas of growth in line with market and business demand. Squeeze in best possible support/pricing on parts in respective commodity. Review competition regularly and align actions accordingly. Develop and rollout new programs and initiatives, adopting them within and owning deployment to Regions.
Direct Reports: N/A